In a quiet neighborhood of Pagrati, a 100sqm ground-floor shop is reintroduced, by So Far Studio, through a subtle yet intentional architectural intervention. A space with a rich and varied history — from a handmade fabric flower workshop in the 1970s, to an auto repair shop, a photography studio, and now a clothing and jewelry store — is given a new, contemporary identity that feels both approachable and familiar.

The design bridges past and present, revealing and respecting the material memory of the space without replicating its earlier forms. A two-tone wall treatment — with a warm beige at the base and a deep, muted burgundy above — softens the imposing vertical axis of the envelope, while creating a more human scale. This chromatic pairing also highlights the original mosaic flooring, which is preserved as an integral part of the space’s narrative.

Architecture: So Far Studio | Photo © Vasso Paraschi

“Natural wood adds warmth and material depth, reinforcing a sense of simplicity and comfort. Concrete blocks — a subtle reference to the site’s rougher, industrial past — are used creatively in both larger interventions, such as space dividers, and smaller elements like side tables and planters”.

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Custom furnishings follow a language of clarity and restraint, allowing the focus to remain on the products themselves. Jewelry display surfaces are designed with built-in recesses that discreetly frame each piece, offering a quiet yet deliberate moment of emphasis.

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Fabric curtains were selected to conceal old internal mezzanines, introducing a scenographic quality that enhances the visual clarity and spatial continuity of the central area. Equally important is the repositioning of the jewelry workshop: once tucked away in the back, it now occupies a prominent place within the shop, allowing visitors to witness the making process in real time — a direct and engaging link between craftsmanship and experience.

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

The intervention focuses on detail and coherence. Without excess or spectacle, and with respect for the space’s existing character, the renovation establishes a subtle yet meaningful transition — from past to present — transforming the shop into a quiet contemporary landmark within the neighborhood.

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Architecture: So Far Studio | Photo © Vasso Paraschi

Facts and Credits:

Title: Frabala Clothing & Jewelry Store, Typology: Renovation – Interior Design – Retail, Location: Pagrati – Athens – Greece, Architecture: So Far Studio, Status: Completed 2025, Text description: So Far Studio, Photography: Vasso Paraschi

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