SCAVOLINI – one of the biggest players in the kitchen industry, which has always stood out for its entirely Made in Italy production – continues to pursue its international expansion plan, opening its first two single-brand points of sale in Paris: the SCAVOLINI Stores Paris XVII.
The SCAVOLINI Stores Paris XVII combining the excellence of SCAVOLINI – a reference for Italian design and know-how – with Parisian elegance. The two Stores – situated in the 17th Arrondissement near the Arc de Triomphe and Place des Ternes – offer customized interior design consulting with solutions for the kitchen, bathroom, living room and dressing room, as well as interior décor items entirely designed and made by SCAVOLINI.
SCAVOLINI Store Niel is dedicated to the brand’s kitchens, living room and walk-in wardrobe ranges and shows off the new MIA by Carlo Cracco model, the magnificent domestic interpretation of the professional kitchen; Diesel Open Workshop and Diesel Social Kitchen, which are the result of SCAVOLINI’s partnership with Diesel Living, as well as the stylish DeLinea collection.
Not far from there, SCAVOLINI Store Mac Mahon plays host to SCAVOLINI’s extensive bathrooms offering. Here, customers can peruse the industrial-style compositions of Diesel Open Workshop; the collection that incorporates the modules for the Laundry Space laundry area and the sophisticated Tratto line. These models are also supplemented by the innovative Gym Space system, the project designed by Mattia Pareschi which recently received major international awards. Each collection is exhibited as part of purpose-designed suggested settings with terracotta, natural stone flooring and wallpapered walls.
Guided by the experience in the high-end kitchens industry of Thierry and David Atthar, the SCAVOLINI Stores Paris XVII were conceived as a display space devised to welcome customers in a mesmerising and well-organised environment.
Thanks to a professional and highly qualified team of experts, the SCAVOLINI Stores Paris XVII provide assistance to both private individuals and architects, from the initial concept through to the working design of customised turnkey solutions capable of accommodating all possible requirements. Indeed, both points of sale offer a host of additional services, such as taking measurements, computerized planning, assembly, transportation and after-sales support.
Following the establishment in 2018 of the French subsidiary SCAVOLINI France, and as part of the brand’s focused distribution policy, SCAVOLINI Stores are a key strategic ploy, expressing the company’s deep-rooted belief that the quality of a buying experience is vital to convey brand value to consumers. Operation SCAVOLINI Stores Paris XVII is in fact part of a broader retail strategy that entails the company’s intensive involvement on the global market, with ongoing investments in the consolidation of its distribution network.
Fabiana Scavolini,SCAVOLINI’s Chief Executive Officer, comments on these two major openings as follows: “After careful assessment of the market, we believed it was important to invest in having a direct presence in France. The inaugurations of the SCAVOLINI Stores Paris XVII therefore constitute a fundamental chapter in our brand’s history: they are two very important showcases for our products, and also more generally for the dissemination of excellence Made in Italy. We selected two strategic venues, in the center of Paris, ideal for becoming two Parisian points of reference in the kitchens and bathrooms industry, also thanks to the partnership with the Atthar family, who have been in the high-end kitchens industry for more than 25 years. This achievement is a source of great pride for us, and it drives us to improve and move forward in our international growth process which has increasingly involved us on a world-wide scale. We currently have more than 1,200 points of sale across the globe, 300 of which are abroad; a non-stop process that we undertook more than 30 years ago with the opening of our first store in Greece.”
Thierry and David Atthar, in turn, are well-known in France for their contribution to the expansion of many major Italian brands and, in this case, they identified a great demand for design Made in Italy on the Parisian market. “We chose the SCAVOLINI brand not only for its comprehensive offering in terms of high-end furniture, but also for its range of creative and bold collections by internationally-acclaimed designers. It is our intention to provide all our know-how and experience in the industry to help develop a major brand such as SCAVOLINI”, explains Thierry Attha