Architectural Study – Construction - Photoshoot Styling - Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

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Nestled among little stones houses in the alleys of a small beachside village of Afitos, is the new concept store “Ficurini” where Greek designers can showcase their products.

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Blending in with the scenic setting and the local architecture, the new space is underpinned by a minimal aesthetic.
Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Having chosen a monastic approach in the design of both the exterior and interior of the space, with sculpted arches dominating the space, the architects have eschewed any decorative elements, creating a simple, yet strong backdrop for the diverse products of the store.
Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Photo © Giorgos Sfakianakis

The selection of earth toned colours and the textural richness of natural materials like mortar, wood and marble are prevalent in the design, contrasting the metal details on display stands, clothes rack and lighting fixtures.
Branding, Photo © Giorgos Sfakianakis

The monolithic marble volumes scattered in the oblong space and the bespoke lighting enhance the almost primitive aesthetic.
Façade, © Normless architecture studio

Floor Plan, © Normless architecture studio

Section 1, © Normless architecture studio

Section 2, © Normless architecture studio

Facts & Credits:

Project: Ficurini Concept Store, Location: Afitos – Kassandra – Halkidiki – Greece, Architectural Study – Construction – Photoshoot Styling – Branding: Normless architecture studio, Size: 68sqm, Year of completion: 2019, Text description: Normless architecture studio, Photography: GIORGOS SFAKIANAKIS