After opening their new flagship store in the SoHo district of New York last October, CERAMICA CIELO continues its path of internationalization by opening in London with their first “Shop-in-Shop” in an exceptional location: C.P. Hart, the most exclusive and prestigious showcase for bathroom furnishings in the British capital.
In this excellent setting, located in Waterloo in the heart of the city, CERAMICA CIELOexhibits the «best of» from its vast range of collections – which stand out for their strong contemporary soul and extraordinary furnishing capacity – and brings the style and elegance of Italian design to the London metropolis, allowing the public to discover the extraordinary world of handmade ceramics in Italy through unique material and chromatic affinities.
The showroom expresses, in 70 square metres of exclusively dedicated space, every aspect of the soul of CIELO, custodian of the most authentic knowledge of ceramic processing.
The store, in fact, houses the most iconic collections of the brand, the perfect synthesis of a totally made in Italy production that combines traditional craftsmanship and innovation, capable of transforming the bathroom into a place of well-being with a strong personality and cosmopolitan aesthetics.
Like many of the company’s successful collections, the exhibition space bears the unmistakable signature of the two Art Directors, Andrea Parisio and Giuseppe Pezzano. The layout, characterized by neutral tones, is configured as a succession of micro-environments, each with a different mood, which enhance the sophisticated and recognisable design of the Company, offering the public that mix of shapes, sizes, thicknesses and colours that have made its collections unique on the market.
The new CIELO Design Centre in London – whose inauguration was held on Thursday the 28th of November – testifies the Company’s ability to be a spokesperson for the culture of Italian design in the world, thanks to a creative and innovative spirit that gives life to projects with a contemporary twist.